It is not uncommon for Photoshop and special effects to be used for advertisements. However, if not done carefully, the flaws appear and are spotted by eagle-eyed social media users. A similar case happened in a recent print advertisement involving Bollywood veteran Amitabh Bachchan and people cannot see it.
In a recent newspaper ad for a jewelry company, the brand’s ambassador was seen posing with fellow female star Pooja Sawant to promote their bridal collection. However, it was not the design of their products or the aesthetics of the advertisement that caught the attention of a Twitter user, but the flawed editing.
For the publicity, Bachchan was seen kissing Sawant to portray a father-daughter duo. However, his hands on Sawant’s shoulder seem out of place. “Someone notices that daddy’s long hands are going too far,” wrote Twitter user @yadsul. Rating it at 1 in 10, the user mocks the creators of the ad for their hilarious blunder.
Someone notices that daddy’s long hands are going too far… is it because the model is not a movie star and Big B didn’t want to pose with her would give photoshop 1/10 😄 1 for the female model posing convincingly 😜@KalyanJewellers pic.twitter.com/GavOyO8jfj
– yash (@yadsul) October 13, 2021
Although the user assumed Sawant was a model and tweeted, “Is it because the model isn’t a movie star and Big B didn’t want to pose with her?” In fact, she is a popular Marathi actress.
And while people quickly informed the Twitter user of his false assumption, they couldn’t ignore the case of a faulty Photoshop. While some wondered if this was a scheduling conflict or if it was a remote issue due to the pandemic, others said it was really not expected. major brands.
It quickly sparked some hilarious reactions. Check out what Tweeple had to say here:
I guess the ad is aimed at the Maharashtra audience. The lady in the picture is Marathi film actress Pooja Sawant .. She did an ad for Kalyan Jewelers ..
But the photo is poorly retouched😒
– vaibhav (@ vaibhavsurwade5) October 15, 2021
Yes, “The Hand” appears to have been photoshopped, but the claim that the “model” is not a movie star is totally unfounded! She is a well-known Marathi Films movie star and ace dancer; her name is Pooja Sawant, who starred in the Hindi movie “Junglee” (2019) with Vidyut Jamwal.
– केसरीनाथ (@MKW_MeMumbaikar) October 16, 2021
Ye to kanoon ke haath se bhi jyada lambe hain🤣🤣
– Chandan (@chandan_pati) October 15, 2021
It is the hand of God
– GURLOVE CHOPRA (@GurloveChopra) October 15, 2021
– kaapicino (@orunyayamvendam) October 15, 2021
More like the Kalyan jewelers were smart and took a bunch of photos in different poses so they didn’t have to shell out the huge fees it takes to book Big B for a day of filming. https://t.co/KGqE1oYQh2
– Tracer bullet (@_Tracer_Bullet_) October 15, 2021
It’s more of a meme than an addition
– Aditya (@Adi_ka_adda) October 15, 2021
I will give -1/10! It looks like Hand’s of Fraud! 🤦🙃
– ankur joshi (અંકુર انکور) (@ankjo) October 14, 2021
Photoshoper had only one job 😆
– Sukhanboxing (@sukhanboxing) October 15, 2021
Aap ko to #CID me hona chahiye good job 👍
– Okay. ❣️ (भारतीय) 🇮🇳 (@ alok87263585) October 16, 2021
A better photoshop would have been to simply add Big B’s head to someone else and make most of the photo realistic.
– Dr Mohammed Tauseef (@khantauseef) October 14, 2021
After reading your comments !! While holding the upper arm must rise, while it is straight down!
– IMA (@IMA_Indian) October 14, 2021
Most of the time, brands reserve celebrity time and pull an image bank. These can be used later in different situations. This probably explains the visual. But photoshop is horrible.
– Alas, poor Yorick. (@YorickPinto) October 13, 2021
Oh my God. I wouldn’t have noticed it, if she hadn’t pointed it out. https://t.co/MYg0LKdAe7
– Ordinary person (@ ordinarperson01) October 14, 2021
Cannot not see https://t.co/784EDFr1pt
– 🐦 Birdman (@amabirdman) October 14, 2021
This is how #Work at home affects the quality of production. ??
When the real shoot is replaced by photoshop. And that too, very poor quality work.
, में है.
फ़िर, हाथ हैं… 😁 https://t.co/Uf0Y2BPOiq
– mohanty (@altertwit) October 13, 2021