Tourism Australia has partnered with Spotlight Cinema Networks, the industry leader in reaching affluent American cinema audiences, to promote the next installment of its There’s Nothing Like Australia global brand. This new campaign invites international travelers to come say G’Day and discover the true meaning of an Australian welcome.
The multi-faceted campaign includes a short film titled G’day which will introduce the world to two lovable CGI animated characters: Ruby, the souvenir kangaroo, voiced by Australian actress Rose Byrne, and Louie, the toy unicorn, voiced by actor Will Arnett. The film, directed by Michael Gracey, follows the adventures of Ruby and Louie as they explore Australia’s iconic sites and together discover the true meaning of an Australian welcome.
The cinema advertising campaign will launch on October 28, 2022, with the short film G’day appearing exclusively in Spotlight’s CineLife Preshow in theaters in major markets including New York, Los Angeles and Dallas. Additionally, a sixty-second cinematic creative spot will run through the end of December 2022 across all Spotlight screens in its coveted Trailer Pod, just before upcoming movie trailers when the house lights are dimmed.
“We are delighted that Tourism Australia has chosen to advertise the Come and Say G’day campaign in Spotlight’s uncluttered cinema advertising environment across our luxury cinema, restaurant and arts and crafts advertising network. trial,” said Michael Sakin, president of Spotlight Cinema Networks. . “Savvy marketers like Tourism Australia use Spotlight as the ideal platform for targeted media buying to reach the upscale, educated adult population with disposable income.”
“This partnership with Spotlight Cinema Networks will ensure the epic locations featured in G’Day are experienced on the big screen, from the beauty of Nitmiluk Gorge in the Northern Territory and the awe-inspiring Sydney Opera House to the buzzing backstreets of Melbourne. and warm welcome. sands of Cottesloe Beach, Perth. This rich cinematic experience will fully immerse Spotlight guests, introduce them to the film star Ruby, and bring them one step closer to booking a trip and Come Say Hello to Australia,” said Chris Allison, Vice President of Tourism Australia – Americas.
About Tourism Australia
Tourism Australia is the Australian government agency responsible for attracting international visitors to Australia, for both leisure and business events. The organization is active in fifteen key markets and its activities include advertising, public relations and media programs, trade shows and industry programs, consumer promotions, online communications and market research. consumption.
About Spotlight Cinema Networks
Spotlight Cinema Networks was founded in 2010 by entertainment and advertising veterans Mark Cuban, Todd Wagner, Jerry Rakfeldt and Michael Sakin to meet the needs of arthouse, luxury and restaurant exhibitors for the cinema advertising, pre-show entertainment and digital signage distribution. Spotlight represents segment leaders including Angelika Film Center, Laemmle Theatres, Landmark Theatres, Cinepolis Luxury Cinemas, Flix Brewhouse, LOOK Dine-In Cinemas and Silverspot Cinemas. CineLife, Spotlight’s consumer entertainment platform, connects moviegoers with premium content and independent films wherever they are playing (in theaters, AVOD, online and app). CineLife Entertainment distributes a variety of event movie titles to theaters across the United States. For more information, visit: www.spotlightcinemanetworks.com, www.cinelife.com and www.cinelifeentertainment.com.