SomeraRoad, Inc. is redeveloping a Box Office movie theater, a new modern Class A office space in the SouthSide Works of Pittsburgh

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SomeraRoad, alongside an architectural partner HOK, completed an ambitious adaptive reuse of the former SouthSide Works cinema. The “Box office project transformed the old cinema into a new 77,000 square feet. Class A office space. Modern interiors, surrounded by tremendous natural light and outdoor spaces, provide top-notch workspace in this vibrant and amenities-packed neighborhood. The product is aimed at forward-thinking and creative tenants looking to find a new or expanded home in Pittsburgh, and companies seeking to attract the best talent by offering them exceptional office space.

The ticket office offers stunning views and top-notch amenities, including 7,000 square feet of space. open hall, with a grand staircase and open verandas, and a 1700 sq.ft. private outdoor terrace. The immediate area is very walkable, with convenient access to cycle and walking trails, extensive food and drink retailers, grocery stores, cafes, bars and restaurants, outdoor amenities and Carson Street. The project will add around 400 people to the daily traffic on the property, providing an additional incentive for its new mix of retail tenants.

“The large entrance to the cinema, the high ceilings and usable and efficient floor plate, combined with the steel and glass facades, and the appeal of adaptive reuse, create a unique office conversion opportunity which, especially when ” it is associated with this lively district, pedestrian and rich in equipment, provides a product that Pittsburgh has never seen it before, “said Jonathon Reeser, Director of Acquisitions and Asset Management at SomeraRoad.

SomeraRoad hired HOK, a global design, architecture, engineering and planning firm, to work on the Box Office design. Work on the project began in the summer of 2020.

“We were thrilled to have the opportunity to reinvent a dark, segmented theater into a flexible and bright workplace for the tech industry and the creative class,” said Eric Linebarger, Senior Project Designer at HOK. “The design honors the old use of the building, but incorporates elevated amenities, ample outdoor space, and industrial-inspired design elements that inject energy into the workplace. SomeraRoad’s ticketing redevelopment is essential to making SouthSide Works a vibrant destination to live, work and play for decades to come. “

Box Office is an anchor for SomeraRoad’s live-work-play-stay model for SouthSide Works. Located in the heart of one of Pittsburgh liveliest neighborhoods, the company’s management team imagined a dynamic urban campus focused on accessibility and amenities. The property has ample parking; a central location in the city center Pittsburgh and the med-ed-tech epicenter of Oakland and the East End of the city; and direct access to the trail and to the riverside via the Trois Rivières heritage trail. Abundant amenities include a diverse tenant mix of retail, entertainment, art and dining concepts, with more on the way.

“The Box Office is a microcosm of Pittsburgh. It is a converted movie theater, based on a former steel mill site, and perfectly suited for a leading transformative use by white-collar workers. This transformation mirrors that of our regions from an economy based primarily on the blue collar industry to one that is the epicenter of the resurgence of white collar workers, ”said Pollock Herky, Executive Vice President and Northeast Director of CBRE, Inc.’s Retail Services Group.

SomeraRoad and its leasing team at CBRE have added a variety of new tenants to the existing mix of retail, lifestyle and corporate tenants like Amazon, General Dynamics, American Eagle HQ, Duquesne Energy, REI and Urban Outfitters. Fred Rogers Productions and Rite Aid will take possession in spring 2022. In addition, Pins Mechanical is expected to open in summer 2022 with more than 30,000 square feet. space housing a bowling alley, a pinball machine, classic arcade games, a pétanque ball, a patio pong and much more.

“Although other recent adaptive reuse projects have been executed here, no other adaptive reuse in the history of City of Pittsburgh can match the character and distinctiveness of the SouthSide Works Box Office, ”said Carmine DiLucente, Vice President CBRE, Inc. (Pittsburgh office). “From the spectacular lobby that doubles as a versatile meeting room with a monumental collaborative staircase, to the 17-foot ceiling heights on the second floor, to the private balconies overlooking the New Town Square, no other office building compares. Box Office also offers unprecedented branding opportunities for a primary tenant who will be able to use the old cinema signage to create an unprecedented identity amidst a thriving environment to live, work, play and stay. “

SOURCE Southside Works

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