“No Time to Die” meets national box office expectations


“No Time to Die” gave “Venom: Let There Be Carnage” almost no time to enjoy its record-breaking theatrical debut, toppling the Marvel blockbuster to the top of the domestic box office with a solid opening of $ 56 million. dollars, according to estimates from the measure company Comscore.

Distributed nationally by United Artists Releasing via MGM and EON, the latest installment in the James Bond franchise squarely met the expectations of North American markets this weekend while continuing to be a hit abroad.

“No Time to Die” comes in fourth behind other James Bond entries starring Daniel Craig, “Quantum of Solace,” which launched nationally at $ 67.5 million in 2008; “Skyfall,” which grossed $ 88.3 million in 2012; and “Specter,” which grossed $ 70.4 million in 2015.

Directed by Cary Joji Fukunaga, the highly anticipated film also stars Rami Malek, Léa Seydoux, Lashana Lynch, Ben Whishaw, Naomie Harris, Jeffrey Wright, Christoph Waltz, Ralph Fiennes and Ana de Armas.

Before hitting US theaters, Craig’s latest outing as 007 landed a whopping $ 119.1 million internationally last weekend – beating screenings and becoming the first film since the COVID crisis – 19 to be launched to more than $ 100 million overseas without playing in China.

Sunday’s long-delayed spy adventure was aimed at an international cumulative of $ 257.3 million and a worldwide cumulative of $ 313.3 million.

“The character definitely comes from outside North America. The international flair and flavor of Bond films, and the places those films are set in – I mean, you can sit in a movie theater and be transported around the world in a Bond film – that make that these films naturally have international appeal, ”said Paul Dergarabedian, senior media analyst at Comscore.

“I think that’s why this movie is already over $ 300 million worldwide.”

The worldwide Bond saga raffle also strongly informed United Artists Releasing and the decision of international distributor Universal to repeatedly postpone the film, which was the first major title to drop its original release date at the start of the pandemic. of COVID-19.

When the film was first postponed in early March 2020, “the international territories were closing, and it was Italy that had the problem,” said Erik Lomis, head of distribution for United Artists Releasing.

“Bond films have historically been so heavily weighted overseas… it wasn’t going to be a viable option to keep the date. And then when we moved it, I thought America was fine. happen. … I thought, even though [COVID-19] arrived here, it would not arrive so quickly. And my clients were going crazy saying I had taken the plunge.

Fast forward nearly two years, and “No Time to Die” is one of several blockbuster properties striving to lure cautious moviegoers into theaters after unprecedented and widespread cinema shutdown triggered by health crisis public.

“Even two or three months ago, we weren’t sure we could open” in the United States, Lomis said.

However, what separates Bond films from those of other major film institutions is their target demographic. Due to the franchise’s rich decades-long history, the 007-entry audience tends to be a bit older. And moviegoers over 45, for example, typically don’t all rush to theaters at the same time on opening weekend, Dergarabedian said.

Yet 57% of North American viewers of “No Time to Die” were over 35 and 36% were over 45, according to United Artists Releasing. Sixty-four percent were men. For 30% of those over 45, “No time to die” marked their first trip to the theater since the start of the pandemic.

“Given the demographic appeal of the film, we can’t expect the same kind of box office success” achieved by younger properties, such as “Venom: Let There Be Carnage” – which defined the week. -end of a three-day, record-breaking pandemic desktop box last week at $ 90.1 million – from a Bond film, Dergarabedian said.

“These films go back a long way, but the biggest opening weekend of any Bond film was ‘Skyfall’,” Dergarabedian added. “No Bond movie has ever opened more than $ 100 million, but they tend to … have long-term playability.”

Speaking of “Let There Be Carnage,” the second installment in the hugely popular “Venom” franchise took second at the domestic box office this weekend with $ 32 million – a 64% drop – for a cumulative total. North America of $ 141.7 million. .

The Halloween animated film “Addams Family 2”, which scared $ 10 million for a cumulative total of $ 31.1 million, rounds out the top five; Marvel’s “Shang-Chi and the Legend of the Ten Rings,” which added $ 4.2 million for a cumulative total of $ 212.5 million; and “Sopranos” prequel “The Many Saints of Newark”, which grossed $ 1.5 million for a total of $ 7.4 million.

Next up is the final installment in the ever-popular “Halloween” saga (October 15) and the star adaptation of “Dune” (October 22) by Oscar-nominated director Denis Villeneuve.


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