Business mogul Anand Mahindra’s tweets often leave his followers amused and the latest one featuring Kellogg’s âupmaâ has left netizens desi ROFL-ing!
Speaking to the microblogging website, Mahindra posted a meme about the American multinational food manufacturer and how it has adapted to the Indian market over the years.
Featuring Kellogg’s 3 Minute Ready-to-Eat ‘Upma’ stacked on a shelf, the meme caption read, âKellogg’s came to India defying that they will change every Indian’s breakfast habits. 10 years later, it happened.
In her article, Mahindra wrote, âKellogg’s has been here for over a decade. So it’s dated but the meme is circulating now. And the feeling continues. âNever underestimate the power of our local ‘champions’,â he added.
Read the whole post here:
Kellogg’s has been around for over a decade. So it’s dated but the meme is circulating now. And the feeling continues. Never underestimate the power of our local âchampionsâ. pic.twitter.com/qnm64FyC4L
– anand mahindra (@anandmahindra) September 19, 2021
According to the company’s official website, Kellogg India has opened its first manufacturing plant in Mumbai. Since its inception, the brand has aimed to target the breakfast market with easy-to-prepare cereals and ready meals. In its attempt to adapt to the local market and create edibles more suited to the Indian palate, Kellogg India launched its Kellogg’s Upma breakfast product early last year.
Mahindra’s tweet instantly caught the attention of internet users, who were quick to share their take on the meme. While many were amused, others commented that it was not so easy to change Indian eating habits.
âOur recipes have evolved over thousands of years. A new recipe can’t just fall and take over like a Hollywood movie, âread one of the many comments on the viral post.
Western foods have expiration dates, but our local street foods are the champions.
– Anand Kumar Panda (@ Anand23230) September 19, 2021
The same has happened with McD now that they sell Tikki Burger and Paneer Wrap
– vinayak (@vinayaknsingh) September 19, 2021
Kellogg’s said change, not replace, and they added wonderful products to our breakfast.
– MMR (@chairmansahab) September 19, 2021
The beauty is that they have marked a local product and that they show a willingness to adapt. How many Indian retailers have done this? I applaud Kellogg’s for expanding its product portfolio.
– Biswajeet J Pattnaik (Biswa) (@Beastwaa) September 19, 2021
We are Indians, no one can change our habit of eating roti, Chawla, daal, sabji, chokha, idli, poha, sambar, upma … the list goes on …
– Azad (@ azad1586) September 19, 2021
After a few years our next generation will believe that upma was invented by the kellogs !!!
That this recipe should be with the one that local brands …
– Krishna Kumar (@KKadyar) September 19, 2021
Kellogg was forced to adapt and market food products of local taste and habits. But they can be to some extent successful in bringing their products to niche customers.
– Neeraj Kumar Verma (@ nkvneeraj1) September 19, 2021
Our recipes have evolved over thousands of years. A new recipe can’t just fall and take over like a Hollywood movie.
– Amt Kaka (@AmtKaka) September 19, 2021