Mubi launches US Cinema Pass for members starting in New York on October 29 – Deadline


EXCLUSIVE: Art house streamer and distributor Mubi is launching a theatrical offering in the United States this month that allows members to see one film per week it selects at participating theaters from New York. He said Mubi Go will be rolled out nationwide in select markets with LA next in early 2022.

Mubi Go (available in UK and India) will launch on October 29 with Netflix Who passed, directed by Rebecca Hall, which premiered at Sundance and screened at the New York Film Festival. Subscribers can get a free ticket during the film’s theatrical engagement at the Paris Theater and the IFC Center ahead of its streaming release November 10 on Netflix.

Adapted from the 1929 novel by Nella Larsen, Who passed is the story of two black women, Irene Redfield (Tessa Thompson) and Clare Kendry (Ruth Negga), who may pass as white but choose to live on the other side of the color line during the height of the Renaissance. Harlem. Mubi will soon be announcing additional titles, including its own releases, which will air on its SVOD service, as well as films from partner distributors, which will not.

Participating theaters include Film Forum, Film at Lincoln Center, Brooklyn Academy of Music, IFC Center, Nitehawk Cinema, and Paris Theater.

“The theatrical cinematic experience is so essential, and we’re excited to extend Mubi’s curatorial voice beyond our streaming platform to select great movies to watch in theaters, first in New York and then across the country, ”said Chris Mason Well, US director of distribution. He joined earlier this year from Kino Lorber, where he was director of theatrical sales. Previously director of programming for the Quad Cinema, Mason Wells was among the trio of new hires Mubi announced in March.

Art houses have struggled to recover from Covid even as audiences flock to large exits from Shang-Chi and the legend of the ten rings To Venom: let there be carnage and No time to die – so any way to have more people, especially older demos, in the seats is welcome.

At launch, existing Mubi SVOD subscribers can access Mubi Go at no additional cost. New Mubi New York registrants can access Mubi Go for the current streaming price of $ 10.99 per month for a limited time. The Mubi Go app generates a ticket code with access to their movie of the week.

Recent and upcoming releases of Mubi include Kira Kovalenko Loosen fists, at Sebastian Meise Great freedom, by Mahamat Saleh Haroun Lingui, the sacred bonds, by Alexandre Koberidze What do we see when we look at the sky?, Andreas Fontana Azor, Sergei Loznitsa State funeral, by Déa Kulumbegashvili Start, the first feature film by Cathy Yan Dead pigs, and that of Werner Herzog Family Romance LLC.

The growing player was active at Cannes, taking international rights to Apichatpong’s competitive drama Weerasethakul Memory with Tilda Swinton, and the Un Certain Regard selection by Tatiana Huezo Prayers for the stolen.

Mubi’s co-productions include Mia Hansen-Løve’s upcoming film A nice morning, Acclaimed Ekwa Msangi Sundance 2020 Goodbye Amor, by Danielle Lessovitz Port Authority and Rachel Lang Our men.

Mubi has over 10 million members worldwide and is available on the web, Roku devices, Amazon Fire TV, Apple TV, LG and Samsung smart TVs, and mobile devices including iPad, iPhone, and Android.

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