Cold Spring, NY, July 13, 2021 – For the past four years, the Hudson Valley-based company Magazzino Italian Art foundation organized a series of successful screenings as part of its Cinema in Piazza program. The series – which presents both classic and contemporary Italian films to an audience of local art and film lovers – has become a staple of summer attractions in the Hudson Valley and has also served as a springboard for the foundation to explore a variety of multimedia presentation formats within its programs. A key element in growing these efforts has been Magazzino’s partnership with their Hudson Valley neighbors. WSDG (Walters-Storyk Design Group), a global architectural acoustics and audiovisual integration consulting firm that has provided expertise in these areas to improve the quality of performance of these programs.
Bringing Italian art and cinema to the people
From the very beginning, Magazzino’s mission has focused on exploring different ways to share its unrivaled collection of Italian art with community-driven programming. Cinema in Piazza was envisioned almost immediately after the gallery opened in 2017 as a way to foster a better understanding of the art and artists featured within its walls. “The film is a wonderful artistic language to communicate with because it allows us to put into context the situations in which this art was created, and also to educate our community about its origin,” explained Vittorio Calabrese, director of Magazzino. “We knew right away that we wanted to turn our backyard into a movie theater for these types of events, which led us to the WSDG.
Although perhaps best known for its internationally renowned recording studios and performance venues, WSDG has also regularly undertaken projects for local businesses and organizations in the Hudson Valley to maintain connectivity with the community. “It has always been important for us to use our knowledge and expertise to help local partners,” said WSDG founding partner John Storyk. “We share many of the same passions as Magazzino when it comes to art and film, so it was natural for us to partner with them to refine the technology for these events.”
Share multimedia moments
WSDG’s services were initially used to perfect the acoustics and A / V systems of the Magazzino courtyard projection area, in order to provide the foundation with an optimal location for their film programming. The success of the events led the foundation to expand its programming with additional multimedia efforts. “We were emboldened by the WSDG’s work on the court because it raised the standards of what we could do with audio and video in these programs,” Calabrese said. “Not only did they give us the ability to operate at a much higher level of quality, but they also taught us how to get the most out of technology so that we can do even more. “
The expansion of the programs – with the help of WSDG project partner / engineer Jonathan Bickoff and project manager Pietro Gennenzi – allowed Magazzino to explore other multimedia formats and artistic presentations that they presented outside of the museum – including a recent event in New York that was screened on the exterior of the Italian Consulate building. This eagerness to adapt to new formats and possibilities also served as a foundation when Cinema in Piazza risked being canceled in 2020 at the height of the COVID-19 pandemic, which the foundation resolved by creating a drive-in. “One of the many things Magazzino and WSDG have in common is a passion for adapting different spaces for artistic purposes,” Calabrese explained. “We brainstormed the idea of the drive-in together and were able to create something truly memorable and special for our visitors without compromising their safety.”
The last of Magazzino Cinema in Piazza was once again held in the museum courtyard with reduced capacity, as part of a return to regular in-person programming. Calabrese says the foundation has planned many more events now that the restrictions are lifted. “There is nothing like being together and sharing a moment with art,” he said. “You cannot reproduce this experience digitally. We are proud to have been able to continue to host these events in person and share our passion with the community. WSDG really helped us get to the level we wanted, and we couldn’t have done it without them.
“We are honored to support the arts locally and abroad with our work,” Storyk concluded. “Magazzino has created something really special here for the Hudson Valley community and we are thrilled to be a part of it. “
Photo credit: Cinema in Piazza at Magazzino Italian Art, 2021. Photos by Alexa Hoyer. Courtesy of Magazzino Italian Art.
For more information on the Italian art of Magazzino, please visit: http://www.magazzino.art/
For more information on WSDG, please visit: http://www.wsdg.com/
ABOUT WSDG, LLC
For more than 50 years, acoustics and A / V integration consulting firm WSDG has designed nearly 3,500 media production facilities around the world Projects range from Electric Lady Studio and Jazz at the Lincoln Center by Jimi Hendrix in New York City, to broadcast facilities for The Food Network, CBS and WNET, more of 20 teaching studios for The Art Institutes and corporate clients such as Sony, IBM and Novartis. Recent credits include Jungle City in New York, The Church Studios in London, private studios for Green Day, Jay-Z, Bruce Springsteen, Alicia Keys, Jack Antonoff, J Cole, Harry Connick Jr. and the nominated film composer. Carter Burwell Oscars. WSDG has collaborated with renowned architects such as Frank Gehry, Philippe Stark, Rafael Viñoly, Santiago Calatrava, Grimshaw and Norman Foster. 11 times winner of the prestigious pro audio NAMM TEC price for its outstanding achievements in acoustics / facility design, WSDG has US offices in New York, Washington, DC, San Francisco and Miami and global offices in Barcelona, Basel, Berlin, Buenos Aires, Guangzhou, Mexico and Mumbai.