Filmmaker Karan Johar says that even though it has become a challenge to ensure audience attendance in theaters, the perception that Bollywood is over is “hogwash”. The filmmaker, behind some of Hindi cinema’s biggest hits, said good films will always work at the box office.
“This all makes no sense and is rubbish. Good movies will always work. Gangubai Kathiawadi and Bhool Bhulaiyaa 2 made a big number. We also did some numbers on JugJugg Jeeyo. Movies that aren’t good can never work and they never have,” Johar told PTI.
The filmmaker’s own production, Jug Jugg Jeeyo, headlined by Varun Dhawan and Kiara Advani, managed to raise over Rs 84 crore after its release last month. The film is currently streaming on Prime Video. Gangubai Kathiawadi and Bhool Bhulaiyaa 2 both earned over Rs 100 crore at the box office, but these blockbusters were overshadowed by the resounding success of Southern films – Pushpa, RRR and KGF: Chapter 2.
The director said he hopes the upcoming lineup of Bollywood films, which includes titles featuring superstars Aamir Khan, Akshay Kumar and Salman Khan, will light up the box office. “Now we have a lot of great movies coming up. We have Laal Singh Chaddha, Raksha Bandhan, Brahmastra, then there’s Rohit Shetty’s film and finally we end the year with a Salman Khan film. There are so many things to look forward to. We have all the love, we just need to create the right content to create it,” he added.
The filmmaker, whose directorial adventure Rocky Aur Rani Ki Prem Kahani will be released next year, thinks it’s not easy to live up to expectations. “Getting the public into a movie theater is no longer easy. You have to make sure your movie, trailer, campaign is exciting to run to get those numbers. You honor your own reputation. Is it a stress? Could be. But it’s more of a challenge and I like to take on challenges,” he added.
Johar is currently hosting the seventh season of his popular chat show Coffee with Karanstreaming on Disney+ Hotstar.