HBO has had plenty of hit TV shows over the years, but few have had the insane popularity of game of thrones. Fans returned to Westeros with the recent premiere of the prequel Dragon Housewhich was a big enough success that Season 2 is already ordered. And if the game of thrones the rumors are true, HBO spent a fortune on marketing Dragon House.
We’re only one episode away Dragon House, but it looks like he’s already caused a stir. Despite criticism surrounding game of thrones‘ last seasonthe first episode ended up being a smash hit on HBO and its streaming service. And according to a new report from Deadline, this audience may be partly due to the huge amount of money spent to market it. Namely around $100 million, which is the kind of budget given to major blockbuster movies. Dracarys at this budget.
While that sum might be dizzying for fans, it looks like HBO has already recouped that investment based on Dragon Houseis the first. According to the same report, the first episode reached nearly 130 million in the United States alone. As such, it’s clear that the focus on marketing definitely brought more attention to the series premiere. We’ll just have to see if that excitement is sustained as we delve deeper into the new series.
The marketing budget can be seen in the way trailers for Dragon House occurred on television, as well as expenses such as billboards. After all, how is it game of thrones fan wasn’t expecting to tune in when you see Rhaenyra Targaryen with her dragon Syrax behind her? The winged creatures were among some of the most exciting sequences in the original series, and there will be even more in the aptly named prequel.
When Dragon House created last Sunday, it was so popular that some HBO Max users found their app crashed. While this technical snafu isn’t ideal, it shows how exciting the new series was before it premiered. And now that audiences have immersed themselves in the politics and warfare of Westerosi, it’s going to be hard to turn away. Especially if more references to the original show appear.
As a whole, the game of thrones the franchise is known for its absolutely insane budget, thanks to the period sets and costumes, exotic filming locations, and CGI needed to bring it all together. Given that HBO hasn’t been shy about splashing the cash on the beloved property before, it only makes sense that it would shell out the cash to get an eye on the premiere of Dragon House.
Dragon House airs Sundays on HBO, while game of thrones can be streamed in its entirety on HBO Max. Be sure to check out the list of summer premieres to plan your next binge watch.