Box office in China: first day of release of “Uncharted”

0

The treasure-hunting action adventure “Uncharted” grossed $1.95 million in China on its official opening day on Monday, according to local box office tracking sources.

Ent Group’s preliminary data showed it launched in first place on Monday, becoming the first film to replace China’s long-running patriotic war film “The Battle of Changjin Lake II,” which had reigned supreme since Feb. 1. .

“Uncharted” premiered Saturday and Sunday and grossed over $1 million. Ent Group calculated that as of Monday night, the film had accrued $3.21 since its first full day plus two preview sessions.

Maoyan, one of China’s leading movie ticketing agencies, reported similar figures and predicts the film will continue to earn a lifetime score of 95 million RMB in China, or about $15 million at exchange rates. current.

Maoyan users gave the film a very creditable rating of 8.6 out of 10. More movie-loving Douban users gave it a more mediocre rating of 6.2 out of 10.

The film was given an unusual launch date on Monday which in theory allowed it to capitalize on Tuesday’s Qingming (Tomb Sweeping) holiday. Maoyan reported that the film’s total soared to 30.2 million RMB ($4.71 million) as of 3 p.m. Tuesday afternoon.

The US film industry has struggled to gain traction in the Chinese market over the past year. It comes from a combination of factors. These include: a scarcity of Hollywood releases that reflected the North American release schedule impacted by COVID; China’s actions to reduce the number of revenue-sharing and flat-rate import titles from the United States; and a succession of Chinese-made blockbuster films that launched at the height of the holiday seasons and were able to hit theaters for several weeks.

In recent weeks, more American films have been given the green light by censors and received confirmed release dates. But their timing can be unfortunate. Cinemas in some Chinese cities are closed as the country battles its worst wave of COVID infections since the start of 2020. A nationwide lockdown has so far been avoided, but with the megalopolis of Shenzhen closed since Sunday, there are worrying warning signs.

The Friday launch of the franchise title from Warner Bros. “The Batman” will be a more meaningful test of China’s appetite for Hollywood tentpoles and an indicator of the damage the Omicron outbreak is causing to China’s movie industry.

Share.

Comments are closed.