Apple makes history with Best Picture Oscar


Apple made history at the Oscars on Sunday night when Apple TV+ became the first streaming service to win Best Picture.

The tech giant won the award for CODAa coming-of-age film about a clash between ambition and loyalty, in this case a young woman’s struggle between pursuing her passion for singing or staying home to help her deaf family members manage a new business.

Apple has swept away the competition from Netflix The power of the dogamong other things, to win the coveted prize, which was awarded to the Dolby Theater in Hollywood.

Apple CEO Tim Cook hit up Twitter to celebrate the victory, describing CODA as “a deeply beautiful film, a story of hope and heart that celebrates our differences”.

The CODA team has created a film of profound beauty, a story of hope and heart that celebrates our differences. Congratulations to the producers, @SianHeder, @TroyKotsur, @MarleeMatlin, @EmiliaJonesy, @DanielNDurant, @EugenioDerbezand all involved in these historic victories! #CODAfilm

— Tim Cook (@tim_cook) March 28, 2022

A bonus for CODA came in the form of the Best Supporting Actor award, which went to Troy Kotsur, who also became the first deaf male actor to receive an Oscar.

CODAdirected by Sian Heder and starring Emilia Jones, Marlee Martin, Daniel Durant and Kotsur, also won the Best Adapted Screenplay Oscar.

Apple’s award-winning movie began streaming on Apple TV+ in August 2021. The service costs $4.99 per month and can be canceled at any time, so if you only sign up for a month just to watch CODA, you’ll get what you pay for (assuming you enjoy the film!). You can also watch CODA for free via the service’s trial period, which lasts for seven days.

Sunday’s Oscar triumph for CODA is a big boost for Apple’s video streaming service, which launched in 2019 to compete with rivals such as Netflix, Amazon Prime, Hulu and Disney+. It’s also another example of the ever-changing landscape of film production and distribution, as streamers increasingly give established industry giants a hard time.

For more on all the big winners of the 2022 Oscars, Digital Trends has you covered.

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