Your car’s entertainment system may soon catch up with your home theater experience, thanks to tech like Amazon Fire TV. That’s right, passengers will soon be able to enjoy the latest and greatest streaming services like Amazon Prime Video while on the go.
Talk with ProtocolAmazon head of entertainment devices and services Daniel Rausch said the company is looking to expand to as many screens as possible. Including those you find in cars. He said: “It’s not just about broadcasting in the living room. 5G connectivity is going to transform that as well, as you just get a high quality connection wherever you go in your car. “
Rausch’s comments follow news earlier this year that Fire TV will launch in Jeeps and Jeep Wagoneers through a partnership with Stellantis. If Amazon sees the auto market as an area of growth, we might see other brands integrating Five TV into their displays as well.
What other changes might come to Fire TV?
The interview was interesting for more than just car enthusiasts, as Rausch explained that changing Fire TV habits during the pandemic can influence the directions the company seeks to take next – especially with news and fitness.
News content consumption has reportedly doubled year over year, in part thanks to a new initiative that shows local news from more than 80 cities in the Fire TV news app. This success is likely to see more local and national media coverage in several countries and regions end up on Fire TV devices.
Additionally, the use of Fire TV for fitness is also growing in popularity (up 115% year over year). When gyms are closed, lounges become people’s workout rooms, and Amazon may want to capitalize on this newfound popularity with news apps and services.
We’ll just have to look at this space to see what happens next because, unsurprisingly, Daniel Rausch was unwilling to let Amazon’s plans for the future slip too far.
Are the roads about to get more dangerous?
However, if you love cars, or at least know how to drive one, you might be a little concerned about the increased presence of Amazon Fire TV in vehicles. Given how often we are already warned about driving using our phones, the idea of a TV in your car seems like a distraction.
Fortunately, it doesn’t look like Amazon will let drivers watch Invincible or The Boys while speeding down the freeway. For now, at least, the focus is on rear-seat entertainment, making sure passengers in the back of the car have a wide selection of movies and TV shows they can. download or stream on your next road trip.
If there is any chance that a screen will be visible on the front of the car, we believe it will be similar to the one found in Tesla cars. These screens limit functionality (like watching movies or playing games) while you are driving to avoid causing unnecessary distractions.
However, as cars become more self-sufficient, we might see that change. Your car trips could be a lot more fun if you can catch up on the latest Amazon Prime show as you make your way to your destination.